Agency
Lola Mullenlowe
Lola Mullenlowe
Role
Art Directors & Copywriters
Art Directors & Copywriters
Líbero - Touch Your Footballs
During a Spanish football game in 1991 between Real Madrid and Valladolid, Real Madrid’s Michel repeatedly squeezed Carlos “El Pibe” Valderrama’s genitals as both teams waited for a corner. Libero hijacked this historic moment in Spanish football to explain how to perform a self-examination and promote early detection.
During a Spanish football game in 1991 between Real Madrid and Valladolid, Real Madrid’s Michel repeatedly squeezed Carlos “El Pibe” Valderrama’s genitals as both teams waited for a corner. Libero hijacked this historic moment in Spanish football to explain how to perform a self-examination and promote early detection.
︎︎︎ The tutorial
︎︎︎ Website
Awards
Cannes Lions: 2 Silver, 2 Bronze, 3 Shortlist
El Ojo de Iberoamérica: 1 Gold, 7 Silver, 2 Bronze, 4 Shortlist
Cannes Lions: 2 Silver, 2 Bronze, 3 Shortlist
El Ojo de Iberoamérica: 1 Gold, 7 Silver, 2 Bronze, 4 Shortlist
El Sol: 2 Silver, 1 Bronze, 6 Shortlist
Club de Creativos: 1 Bronze