Agency
Lola Mullenlowe
Lola Mullenlowe
Role
Associate Creative Directors
Associate Creative Directors
TAG ‘The game’
While video games grow more realistic and exciting by the hour, data reveals classic outdoor games are on the verge of extinction. That’s why Persil released the first-ever hoax gaming trailer for a real-life game: the iconic TAG.
While video games grow more realistic and exciting by the hour, data reveals classic outdoor games are on the verge of extinction. That’s why Persil released the first-ever hoax gaming trailer for a real-life game: the iconic TAG.







︎︎︎ Board

Awards
Cannes Lions: 1 Bronze & 2 shortlists
Andy Awards: 1 Gold
El Ojo de Iberoamérica: 1 Silver, 1 Bronze, 1 shortlist
Cannes Lions: 1 Bronze & 2 shortlists
Andy Awards: 1 Gold
El Ojo de Iberoamérica: 1 Silver, 1 Bronze, 1 shortlist
One Show: 2 shortlists
El Sol: 1 Gold, 5 Silvers, 1 Bronze
The Drum Awards: Gold