Agency
Lola Mullenlowe
Lola Mullenlowe
Role
ACD’s, Art Directors & Copywriters
ACD’s, Art Directors & Copywriters
Plátano de Canarias - From the ashes reborn
In 2021 erupted the Cumbre Vieja volcano in La Palma island, taking over all the news but also covering the island with ashes, ruining farmer’s banana plantations and putting the island’s economy at risk. That’s why for the Plátano de Canarias Christmas campaign we decided to transform all those ashes in a symbol of reborn, creating the first film made of volcano ashes.
In 2021 erupted the Cumbre Vieja volcano in La Palma island, taking over all the news but also covering the island with ashes, ruining farmer’s banana plantations and putting the island’s economy at risk. That’s why for the Plátano de Canarias Christmas campaign we decided to transform all those ashes in a symbol of reborn, creating the first film made of volcano ashes.
︎︎︎ Case Study
Club de Creativos: 1 Shortlist