Agency
Lola Mullenlowe
Lola Mullenlowe
Role
Art directors & copywriters
Art directors & copywriters
Burger King - Car Crashes
The WHOPPER® is America’s favorite burger and there are people who just can’t wait to enjoy it, literally. Or at least that’s what we figured out after seeing a huge number of car crashes at our restaurants every year. That’s why we decided to be cheeky and use these real pictures to promote the launch of Burger King’s delivery service in the USA.
The campaign was launched nationwide and later it ran in others countries like Spain, Brazil and Germany in magazines and outdoor. *None of these accidents resulted in injuries.
The WHOPPER® is America’s favorite burger and there are people who just can’t wait to enjoy it, literally. Or at least that’s what we figured out after seeing a huge number of car crashes at our restaurants every year. That’s why we decided to be cheeky and use these real pictures to promote the launch of Burger King’s delivery service in the USA.
The campaign was launched nationwide and later it ran in others countries like Spain, Brazil and Germany in magazines and outdoor. *None of these accidents resulted in injuries.
︎︎︎ Board
Awards
Cannes Lions: 1 Silver & 3 shortlists
D&AD: 1 Graphite Pencil & 1 Shortlist
Clio: 1 Bronze
One Show: 2 Merit
Cannes Lions: 1 Silver & 3 shortlists
D&AD: 1 Graphite Pencil & 1 Shortlist
Clio: 1 Bronze
One Show: 2 Merit
El Ojo de Iberoamérica: 2 Silver
Club de Creativos: 1 Silver
El Sol: 1 Silver & Shortlist
JCDecaux: 1 Bronze