Agency
Lola Mullenlowe
Lola Mullenlowe
Role
Art Directors & Copywriters
Art Directors & Copywriters
The Return Of The Bald Icon
For 8 years in a row, a bald man was the face of Spain’s National Christmas lottery. He was a symbol of luck and even though the ads he starred in were campy and strange, Spain fell in love with him. 14 years later, Pescanova brought him back but this time with a moustache and instead of spreading luck he was sharing something much more delicious.
For 8 years in a row, a bald man was the face of Spain’s National Christmas lottery. He was a symbol of luck and even though the ads he starred in were campy and strange, Spain fell in love with him. 14 years later, Pescanova brought him back but this time with a moustache and instead of spreading luck he was sharing something much more delicious.
︎︎︎ Film
Awards
El Ojo de Iberoamérica: 1 Gold & 1 Shortlist
Best Awards: 1 Gold
Premios Eficacia: 2 Shortlist
El Ojo de Iberoamérica: 1 Gold & 1 Shortlist
Best Awards: 1 Gold
Premios Eficacia: 2 Shortlist