Agency
McCann
Role
Creative Directors
Lady Gaga x Mastercard
We brought 32 fans from TikTok onto the set of a real Lady Gaga music video.
Because when the stage belongs to all of us: priceless.





︎︎︎ From fan to featured










Awards
Cannes Lions: 1 Gold & 1 Bronze
New York Festivals: 1 Grand & 2 Gold